Fathoming Web Analytics
One of my pet hates is cookie notices. Not only do they constantly interrupt my web browsing, but also it’s a faff to set them up on my own sites. Thanks to GDPR and similar legislation, website owners are legally required to obtain consent for collecting visitors’ personal data with tools such as Google Analytics. I was delighted to discover Fathom Analytics, a straightforward alternative to Google Analytics that doesn’t require cookie notices. Yes, that’s right. Fathom doesn’t collect personal data: it anonymises visitors’ IP addresses and doesn’t track people across websites. Plus, all the data from EU traffic is processed within the EU, which helps with GDPR compliance. ...