Creating a Minimum Viable Thesis
When Apple create a new iPhone, they don’t spent years perfecting it. They’re not busily anticipating the needs of all their customers, hoping everyone will love it immediately. Instead, they create a Minimum Viable Product (MVP) and get it to market as soon as possible. They know there are thousands of people who’ll queue overnight outside the Apple Store and spend a month’s salary on a slightly flawed product. Those early adopters will give them almost immediate feedback on what the developers need to do to bring it up to scratch. Apple make those improvements, then release an updated version. ...